AOL, Microsoft, & Yahoo! Forming Advertising Pact To Compete With Google
Google has long been leading the online advertising game in terms of impressions and overall revenues by selling ads on both its own…
OpenX secures $20 Million Series D Funding
OpenX, the ad serving solution and ad marketplace provider have closed a $20 million Series D round of funding, bringing the total investment…
Image Ads Coming To GMail
When Google launched its ubiquitous AdSense for publishers back in 2003 it was a text-ad only advertising network which managed to obtain much…
ValueClick Acquiring Mobile Ad Network Greystripe
ValueClick is going to be the first of the traditional web advertising networks to move into the mobile space with an acquisition of…
Ad Networks vs Ad Exchanges
As the internet has developed over the last decade, advertising networks have emerged allowing publishers to just place HTML/Javascript tags on their site…