Online Ad Sales Up 15% And Mobile Ads Double
Online advertising continues to expand at a rapid pace eve with the continued recession affecting most markets around the world. The first quarter of this year has seen online advertising setting a new record at $8.4 billion, marking a 15% increase year on year according to a report by the Interactive Advertising Bureau at PricewaterhouseCoopers (PwC).
Ad Sizes And Formats For 2012
Following the trends of the last few years, ad sizes and formats are getting bigger and bigger in an attempt by advertisers to better grab people’s attention and redress the increasing problem of “banner blindness”.
Online Overtakes TV For First Time As Most Popular UK Ad Medium
Television has long held control of the majority of brands’ advertising budgets, but more advertising pounds were spent online than on TV in the first half of 2011 – the first time ever.