US Digital Advertising Grew 22% In 2011 To $31 Billion
Strong growth in search, display, and mobile advertising pushed US digital advertising revenue up to $31 billion in 2011 according to a report…
Online Overtakes TV For First Time As Most Popular UK Ad Medium
Television has long held control of the majority of brands’ advertising budgets, but more advertising pounds were spent online than on TV in the first half of 2011 – the first time ever.
AOL, Microsoft, & Yahoo! Forming Advertising Pact To Compete With Google
Google has long been leading the online advertising game in terms of impressions and overall revenues by selling ads on both its own…
ValueClick Acquires Dynamic Behavioural Advertising Network Dotomi
Following its recent acquisition of mobile ad network Greystripe, ValueClick has agreed to purchase display ad optimisation platform Dotomi for $295 million –…