What Is A Private Ad Exchange?
Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to have ad networks and direct advertisers compete directly for each impression.
CPM, CPC, CPA – A Primer For Advertisers
We get a lot of people asking questions about the benefits of CPM, CPC, and CPA campaigns, and whilst all of them are…
CPM, CPC, CPA – A Primer For Publishers
We get a lot of people asking questions about the benefits of CPM, CPC, and CPA campaigns, and whilst all of them are…
Ad Networks vs Ad Exchanges
As the internet has developed over the last decade, advertising networks have emerged allowing publishers to just place HTML/Javascript tags on their site…
New AdBalance Launched
Much more than just a lick of paint, we have rebuilt AdBalance from scratch to offer web publishers the clearest insight into monetising…