Smowtion is a Silicon Valley based ad networks with its roots firmly in Latin America and offers some of the widest variety of ad formats of any network offering everything from standard leaderboards and banners, to pop-ups and sliders. Their rates are quite low, however, with the network using a combination of CPM, CPC, and CPA campaigns with on-page ad rates often hovering around $0.05 – $0.15 eCPMs.
As well as showing their own ads, Smowtion also serve ads from a variety of other ad networks to fill 100% of a publisher’s inventory including networks such Ybrant Digital, TLV Media, .FOX Networks, Yahoo! Right Media, and Chitika. This means that publisher’s do not have to set up defaults within SMowtion – making the network great at the end of a default chain.
The interface is very simple for publishers to get their heads around, with the reports/statistics and ad tags available with minimal clicks. The support is also quick, knowledgeable and friendly making the network very easy to work with. It is the eCPMs that do let Smowtion down though, as whilst they may offer some campaigns that are generating upwards of $3 eCPM for some, the mixture of CPA conversion tracking in with the CPC and CPM campaigns means that actual rates seen by websites can vary hugely even if in the same niche with similar traffic levels. This lack of consistency that comes with CPA campaigns may scare off some publishers – but as a second or third tier network Smowtion could work quite well.