Casale Media


Casale Media
Editor's Review
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User Reviews:
Rating: 4.2/5 (29 votes cast)

Casale Media only offer limited types of advertisements for their publishers, although what they do offer is extremely competitive when compared with the other networks. Their rates for leaderboards and skyscrapers ($0.35+ eCPM) and pop-unders ($2.50+ eCPM) are comparable with Valueclick, and their support is very quick and polite. They even offer special single line ad codes, so their users can set them up as a default from another network more easily.

Although they currently only offer three different ad types, they are preparing to release other creative sizes and types as well, and their system certainly seems like it could handle any new developments. You are able to filter out any controversial ads using their simple filters, and are able to (de)select any campaigns that you are running, such as by finding the worst performing ads by viewing their eCPM. In fact, the statistics are real-time with graphical representations, and are very useful for examining the performance of your site.

The interface is clean and uncluttered, with all the options clearly available from the account homepage, and their default system is only complicated due to its power and flexibility. Indeed, with Casale, your default campaigns are run like any other ad campaign, so you are able to define frequency and date caps, as well as geotargeting among other parameters for no fee, so you have complete control over your ad spots.

Overall, Casale Media is an ad network of the highest calibre which will only improve as they develop long lasting relationships with more and more advertisers.

Casale Media, 4.2 out of 5 based on 29 ratings
Payment Model:
Default Options:
Payment Options:
Payout Percentage to Publishers: 70%
Payout Fequency: NET 30
Minimum Payout Amount: $25
  • Andrelle

    what does ecpm mean

    • http://twitter.com/adbalance AdBalance

      Hi Andrelle,

      eCPM means “effective Cost per Mille” and is the average (mean) cost of 1000 impressions, taking into account CPA, CPC, and CPM campaigns. This is a good way for publishers to determine which campaigns are performing best in their rotation.

      We have a glossary full of explanations of useful terms in digital advertising if you are curious.

  • http://sumbercara.blogspot.com/ Clommot

    Do tehy pay for indonesian traffic?

    • http://twitter.com/adbalance AdBalance

      They don’t exclude Indonesian traffic as far as I know, although I doubt they will have that many campaigns for it and as such a good portion would be sent to your defaults.

      • http://sumbercara.blogspot.com/ Clommot

        Thanks for your nice reply I`ve try to apply but failed to have approval. Any suggestion to suitable add networks for indonesian traffic?

        • http://twitter.com/adbalance AdBalance

          I don’t know any networks that specialise in Indonesian traffic (the sites I run tend to focus on the UK and US markets), but I imagine there will be some.

          You best option is probably to take a look at some of the other popular Indonesian sites/blogs in your niche and see who they use for advertising and apply to them. Asking the editors by email or twitter will probably get you some help there as well.

          Google AdSense would be a reasonable back-up too I imagine, as generally have ads targeted to most countries.

  • Kaxil

    Do they pay for Indian Traffic

    • http://twitter.com/adbalance AdBalance

      Yes – Casale Media will in theory pay for traffic from all countries. That said, they do not appear to focus on Indian traffic so much of it may be sent to your other default ad networks when they don’t have a paid ad to show.

  • Naeedal

     what about pakistani traffic?

    • http://twitter.com/adbalance AdBalance

      Casale will pay for traffic from all countries for which they have ads to show (and if they don’t have any paying ads you can default the ad to a different network in your default chain), but they are not a specialised Pakistani network which may offer you better and more targeted ads

  • http://attack-of-the-kop.blogspot.com/ Attackofthekop

    Thanks for the article. I shall try them out

  • nesws

    will they give advertisements for any website?
    the description is very useful and very easy to understand. Thank you.

    • http://twitter.com/adbalance AdBalance

      Casale Media are a top tier ad network and as such have quite high entry requirements regarding traffic volumes and that the majority of traffic is from Western countries so that they can offer relatively high eCPMs.