Respond Offers Publishers A New Revenue Stream
With the advent of the social web more and more publishers are adding Facebook, Twitter, LinkedIn, Reddit and other call-to-action social buttons to their posts as a way to help readers spread their articles across the social sphere. This has resulted in the “social bar” being a new focus of interaction and therefore a new focus of attention of readers – a perfect place for advertisers to place their branding.
Currently Respond has around 150 advertisers on board including a number of high-profile companies such as Nike and Casio, and EasyJet – mostly focused on the UK, but they are looking to target the US and Australia shortly.
We’re testing out the new ad unit over at TechFruit and will keep you all posted with how we get on.