Google acquires DoubleClick
Google has reportedly spent $3.1 Billion to acquire DoubleClick in order to gain control and access of their ad serving solution and most…
ValueClick Testing In-Stream Video Advertising
ValueClick are readying an open beta release of an in-stream video advertising format so that publishers can properly monetise their video content. They…
RMX Direct Launched
Right Media, the creators of Yield Manager (aka Right Media Exchange) have just launched the first public beta of their RMX Direct publisher…
End of Burst Mail
Burst appears to be continuing its improvements on concentration on improving its website publisher experience. They are removing the Burst Mail (newsletter) section…
Valueclick and Fastclick Integration
Valueclick acquired Fastclick in August/September 2005 and the two companies have since been slowly integrating all of their various systems from support, to…