Casale Media have announced that they are going to be the exclusive source of online advertising inventory for established educational content publisher Infoplease.com and its sister site Factmonster.com which combined serve more than 50 million ad impressions each month.
This deal comes after a successful six year networks based relationship between the two companies, and Infoplease believing Casale Media to be best able to attract brand name advertisers. Indeed, eight of the top ten U.S. online display advertisers use Casale’s premium advertising network, MediaNet and a recent Advertiser Perceptions Digital Advertiser Intelligence Report noted that agencies working with Casale Media experienced “superior satisfaction” with their campaigns.
For both Infoplease and Factmonster, Casale Media plans to incorporate most standard display ad formats in addition to takeovers, floating ads and its proprietary Videobox video-enabled ad unit.
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