News

Yahoo have announced that they are acquiring the 80% of Right Media that they don’t already own for $680 million. This gives Yahoo more tools to combine with its Panama platform to take on Google in the online advertising market. …

Google has reportedly spent $3.1 Billion to acquire DoubleClick in order to gain control and access of their ad serving solution and most importantly their long established and large network of clients. This gives Google a great ad serving platform, …

ValueClick are readying an open beta release of an in-stream video advertising format so that publishers can properly monetise their video content. They claim that most common video formats are supported and the solution is easy to implement as ell …

Right Media, the creators of Yield Manager (aka Right Media Exchange) have just launched the first public beta of their RMX Direct publisher platform, which lets publishers have more control over the ads they serve from YM ad networks and …

Burst appears to be continuing its improvements on concentration on improving its website publisher experience. They are removing the Burst Mail (newsletter) section from the publisher interface on May 5th, further uncluttering the interface. Here’s a copy of the email …