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Generate More Website Revenue In 2012 Checklist
For the most part here on AdBalance we discuss how best to monetise your website through online display advertising networks – but there are other options to improve how you monetise your website. Te start of a new year is …
WordPress Launches WordAds To Compete With AdSense
The millions of people running blogs on WordPress.com (the free hosted and managed wordpress solution), that have long been excluded from the game of adding advertisements to their sites to bring in an income, will soon be able to earn …
Federated Media To Acquire Advertising And Analytics Service Provider Lijit
Online advertising powerhouse Federated Media, that represents a number of leading web publishers, today announced the acquisition of Lijit Networks – the provider of advertising, analytics, and user-engagement services. The combined reach of the two providers will reach nearly 300 …
Online Overtakes TV For First Time As Most Popular UK Ad Medium
Television has long held control of the majority of brands’ advertising budgets, but more advertising pounds were spent online than on TV in the first half of 2011 – the first time ever. Online advertising in the UK rose by …
AOL, Microsoft, & Yahoo! Forming Advertising Pact To Compete With Google
Google has long been leading the online advertising game in terms of impressions and overall revenues by selling ads on both its own search results pages and the long tail of web publishers through its contextual AdSense program. Through these …
