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Articles
What Is A Private Ad Exchange?
Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to …
Ad Sizes And Formats For 2012
Following the trends of the last few years, ad sizes and formats are getting bigger and bigger in an attempt by advertisers to better grab people’s attention and redress the increasing problem of “banner blindness”. The IAB continues to focus …
Generate More Website Revenue In 2012 Checklist
For the most part here on AdBalance we discuss how best to monetise your website through online display advertising networks – but there are other options to improve how you monetise your website. Te start of a new year is …
