What Is A Private Ad Exchange?
Ad exchanges have gained popularity in recent years, and are a technology-based answer for more efficient real-time bidding on inventory, rather than negotiating prices based on volume as is the case with traditional advertising networks. Ad exchanges allow publishers to have ad networks and direct advertisers compete directly for each impression.
Ad Sizes And Formats For 2012
Following the trends of the last few years, ad sizes and formats are getting bigger and bigger in an attempt by advertisers to better grab people’s attention and redress the increasing problem of “banner blindness”.
Generate More Website Revenue In 2012 Checklist
The start of a new year is the perfect time to re-evaluate your current income streams and find others to use as alternatives or in combination – here’s a checklist of a few options.
The Science Of Ad Placement
Where in a page layout they should leave room for advertising for the best results is always a difficult question to answer publishers,…
CPM, CPC, CPA – A Primer For Advertisers
We get a lot of people asking questions about the benefits of CPM, CPC, and CPA campaigns, and whilst all of them are…