Yahoo acquires Right Media

Tim Dickinson <timSPAMFILTER@adbalance.com>

Monday 30 April 2007

Yahoo have announced that they are acquiring the 80% of Right Media that they don't already own for $680 million. This gives Yahoo more tools to combine with its Panama platform to take on Google in the online advertising market. Right Media brings both their ad marketplace called Right Media Exchange (formerly Yield Manager) offering more efficient advertising pricing and their publisher platform called RMX-Direct.

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Yahoo!s purchase of Right Media benifits ad network players

David Shay - Director of Marketing, CPX Interactive

Tuesday 01 May 2007

Top-tier online ad network - CPX Interactive - counts itself as benefactor of Yahoo!'s purchase of Right Media…as well as other recent industry M&As. Here is our formal press release response to the deal: http://www.prweb.com/releases/2007/5/prweb523072.htm