AdBalance provides news, articles and reviews for web publishers on ad networks, affiliate programs, and other ways to monetize your traffic. Here you can learn the meanings of all the advertising terms such as CPM, CPC and ROI, and discover the best way for you to proceed in making a profit from your website.
Reviews and ratings of online advertising networks, with information on their quality, payouts, ad sizes offered and payment types. If you run a website, and would like to cover your server costs or turn a profit, then these networks are how to monetize your traffic.
Ad serving solutions offer publishers ways to organise their advertising campaigns and ad networks across various websites from a single interface.
Advertising exchanges let publishers have more control over their advertising inventory by letting ad networks and advertisers bid in realtime for each impression resulting in higher eCPMs and a higher fill rate.