ROI
Return on investment (ROI) is the process used to determine whether the financial benefits from an expenditure, such as a advertising campaign, are above or below the amount of money spent on the campaign.
Latest news
Casale Media adds new ad sizes
Casale Media have added wide skyscrapers and rectangles to their selection of ad sizes available to advertisers and publishers. They have also updated their campaign manager to enable publishers to more easily view and remove campaigns from across different ad sizes
