Pop Under

A type of advertisement that is automatically displayed in a second smaller browser window behind the current window apon loading or unloading a normal web page. Although considered less annoying by users, these advertisements are prevented from displaying by the popup blockers. Also known as Pop Behinds.

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Casale Media improves ad delivery

Casale Media has adopted two new practices from the IAB best practices to improve ad loading and enhance delivery across its large network of web publishers