eCPM
Effect Cost per Mille (eCPM) is the average (mean) cost of 1000 impressions, taking into account CPA, CPC, and CPM campaigns. This is a good way for publishers to determine which campaigns are performing best in their rotation.
Latest news
Casale Media adds new ad sizes
Casale Media have added wide skyscrapers and rectangles to their selection of ad sizes available to advertisers and publishers. They have also updated their campaign manager to enable publishers to more easily view and remove campaigns from across different ad sizes
