CTR

Click Through Rate (CTR) is the percentage of impressions that resulted in a click through. It is calculated by dividing the number of clicks by the number of impressions to determine the average (mean) CTR.

Latest news

Casale Media adds new ad sizes

Casale Media have added wide skyscrapers and rectangles to their selection of ad sizes available to advertisers and publishers. They have also updated their campaign manager to enable publishers to more easily view and remove campaigns from across different ad sizes