CPL

Cost per lead (CPL) is a form of CPA advertising in which advertisers only pay for each actual lead or customer inquiry as a result of an advertisement. This is also known as Cost per Inquiry (CPI).

Latest news

Casale Media adds new ad sizes

Casale Media have added wide skyscrapers and rectangles to their selection of ad sizes available to advertisers and publishers. They have also updated their campaign manager to enable publishers to more easily view and remove campaigns from across different ad sizes