Glossary

Discover the meaning of the the abbreviations used in internet advertising such as CPM, CPC, ROI among others.

rich media

ROI

RON

Skyscraper

Skyscraper (Wide)

sponsorship

Square

statistic

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Latest news

Casale Media adds new ad sizes

Casale Media have added wide skyscrapers and rectangles to their selection of ad sizes available to advertisers and publishers. They have also updated their campaign manager to enable publishers to more easily view and remove campaigns from across different ad sizes