Canep Media
Canep Media are a new network offering publishers a pure CPM option to fill their inventory of all the most common IAB ad formats using the AdECN advertising exchange.
Canep Media are a new network which serves ads on a purely CPM basis, so publishers are paid per impression rather than per click or per lead, and has been developed with much feedback and debate from the various online publisher forums displaying a refreshingly open atmosphere at the company. They offer all the standard IAB ad sizes (banners, leaderboards, skyscrapers and medium rectangles) as well as full screen pop-unders with rates comparable to top tier networks for western countries ($0.40+ eCPM for banners) although with a lower fill rate. The payout percentage is 60% for most publishers, which compares favourably with most of their competitors, and is further increased on a site by site basis for premium publishers.
They use AdECN as their ad serving technology, which is an advertising exchange which was recently bought by Microsoft and offers all the standard ad solution features from impressions and click-through stats to geo-locations information. However, it is not as slick and aesthetically pleasing an interface to use as Yield Manager which is its main competitor and owned by Yahoo. However, it does allow you to set a minimum CPM for the AdECN campaigns, allowing publishers to send all impressions under a certain CPM value to other networks. However, publishers are only able to define one default per ad spot and geotargeting or time-limiting features are not available unlike networks such as Casale or networks which use Yield Manager such as CPX Interactive.
Overall, Canep Media are a new but developing network offering good eCPMs on an alternative Microsoft owned advertising exchange solution, with growing relationships with advertisers as they become more established. Although its ad solution is not as impressive to look at as some alternatives it does all it needs to and the ability to set minimum CPMs makes trying them out basically risk free.
Type of Network
CPM (Cost Per Thousand Impressions)Ad Sizes and Types
Banner [468x60]Leaderboard [728x90]
Skyscraper [120x600]
Skyscraper (Wide) [160x600]
Rectangle (Medium) [300x250]
Pop-Under
Default Options
Rich Media DefaultsPayout Percentage
60Payment Terms
30Minimum Payout
$25Payment Options
ChequePayPal
Other
