Burst Media
Burst Media are one of the longest established online advertising network, being established in 1995, and have survived due to their high quality network of publishers and advertisers, and the great targeted ad buys which they are able to get for independent sites.
Burst Media offer a wide range of ad formats with decent payouts ($0.30+ for banners/skyscrapers and $2.50+ for pops), and are a reliable network which always pay on time, albeit 90 days after you have earned the money. There support is also very quick and polite, and they have a members forum where you can discuss the best ways to make use of ad networks with other Burst publishers as well as the Burst staff.
They have kept up with recent developments quite well, introducing leaderboards, skyscrapers, various rectangles/squares, as well as something they call intelliTXT, where actual words within the content of your site become bold, and when moused over give a description of a relevant company, and is a clickable advertisement. They also support the floating and expandable formats such as Eyeblastr and Pointroll which can look impressive and deliver high paying results.
The interface is somewhere where Burst is not as good as other networks, as although the functionality is similar, letting users (de)select each campaign individually, as well as offering filters, and showing the eCPM of campaigns, it is just cluttered and unintuitive. These problems also show in the default engine, which although lets you use 4 rich media defaults, is difficult to set understand and setup. Nevertheless, all the functionality needed is there, so once you have spent time learning their interface, then you can do most things quite quickly, and the reliability and accuracy of the ad serving solution is backed by certification from BPA Worldwide.
Overall, although the NET 90 payment and unintuitive interface are problems, Burst media is still a very good reliable network, especially when they manage to get a targeted deal for your site which offers superb eCPMs.
Type of Network
CPC (Cost Per Click)CPM (Cost Per Thousand Impressions)
Ad Sizes and Types
Banner [468x60]Leaderboard [728x90]
Skyscraper [120x600]
Skyscraper (Wide) [160x600]
Rectangle (Medium) [300x250]
Pop-Under
Pop-Up
Floating / DHTML
Other
Default Options
Image DefaultsRich Media Defaults
Payout Percentage
50Payment Terms
45Minimum Payout
$50Payment Options
Wire TransferCheque
PayPal
