Ad Pepper Media
Ad Pepper is a rapidly expanding online ad network with offices all around Europe and in the USA. Established in 1999, and with this wide representation they are able to gain high paying campaigns for many geographic areas. Also, with NET 30 payout and a 50/50 revenue share they are a solid option in your ad chain.
Ad Pepper provide a wide number of ad types to publishers, raning from the standard 468x60 banners and 120x600 skyscrapers to the larger ad sizes of leaderboards and pop-unders. They have good rates for traffic from their main bases of Europe and USA, averaging about $0.80+ eCPM for leaderboards, making them comparable to Valueclick and Burst, although the ads for the international campaigns is somewhat lower, around the $0.05 to $0.10 range. However, you are able to set up a default for the low paying international traffic and remnant impressions leaving you with a very good overall eCPM.
The main fault with AdPepper from a publisher perspective is their use of the Falk AdSolution ad management system, which although is very robust and stable, is a real hassle and slow to use, with a complicated interface that prevents you taking a quick look at your stats to see how your site is performing on a constant basis. Nevertheless, the staff are always very quick to respond to queries and very helpful, offering numerous ways to contact them from email to phone to instant messenger.
Overall, Ad Pepper is a good and constantly improving network only let down by the poor usability of their current ad serving solution, something which they may take into account and consider changing soon.
Type of Network
CPC (Cost Per Click)CPM (Cost Per Thousand Impressions)
Ad Sizes and Types
Skyscraper [120x600]Skyscraper (Wide) [160x600]
Rectangle (Medium) [300x250]
Leaderboard [728x90]
Banner [468x60]
Pop-Under
Default Options
Rich Media DefaultsPayout Percentage
50Payment Terms
30Minimum Payout
$50Payment Options
ChequeWire Transfer
PayPal
