AdBalance

Say Media 0

Say Media Transforming from Ad Network into “Digital Media Company”

Say Media has laid off 10% of its 400 staff as part of its transformation from an ad network to a “digital media company”, and moves its focus towards its content sites such as ReadWrite and Dogster. This move comes as other media companies such as AOL are trying to rpove the profitability of their content businesses.

Twitter Ads opens for business 0

Twitter Ads Are Open for Business

Twitter has been working with select business partners in the US to slowly roll out their advertising platform over the last three years. Finally, they have opened the doors to all US companies, with no need for an invite.

Yahoo 0

Yahoo Display Ad Sales Fall 11% in Q1 2013

Yahoo is going through a resurgence throughout most of its properties with new CEO Marissa Mayer taking a good grip of the reigns of the once ailing internet dinosaur. Net income has soared 36% under her leadership in the first quarter of this year, but sales of display ads have fallen 11% and search revenue, excluding sales passed to partner sites, has fallen 10% to $425 million.